Introducing: Acrylic.LA—Artist-first sync

Today, I’m sharing a new artist-friendly sync platform based in L.A. — Acrylic.LA

Picture an Instagram ad for a local coffee shop, soundtracked by an artist you just saw live last week. Would that place feel like your spot? What if a tennis player you didn’t follow used a song you loved in some epic content? Would you be curious about that player?

TV shows, films, advertisements, and social media campaigns often use generic stock music. e.g. “Seeking 30s upbeat instrumental pop for new phone product launch.”

Acrylic.LA wants to change that. They use artist data to inform brands' music choices for their digital content and ads, delivering higher engagement and impact.

What is Acrylic?

Acrylic connects brands with niche, hyperlocal artists for creative campaigns.

Retail stores, sports teams, and local businesses use Acrylic to license music from local artists to tap into regional markets.

This drives more local engagement than typical sync library music or a trending sound on social media.

Get Involved

Read more about Acrylic.

They’re looking for artists to join their waitlist and catalog.

They’re also looking for brands who want to use local music in their campaigns.

- Nick (LA Music)

Other popular resources on LA Music

In case you missed them, these are our top guides:

• 🎤 Open Mics in LA: Share songs.

• 🚶 Busking in LA: Play outside.

• 📆 Concert Calendar: Share your events.

• 🎸 Rehearsal Studios: Hourly and monthly.

• 🎙️ Recording Studios: Finish songs.

• 💿️ Labels Accepting Submissions

• ✍️ Publishers Accepting Submissions

• 📈 Submit a Business

New stuff in 2025:

• 📱 TikTok Music Marketing 101: Advice from a major label TikTok agency.

• 🎥 Trailer Music 101: Learn the basics of film sync.